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Crazy budget, just at $20 dollars an hour that is $~260k. Hope it paid off!

by 91bananas 8y ago

standerman 8y ago
How many Bugatti's does this piece of marketing have to sell to justify the cost? I'm guessing not many.
- jandrese 8y ago
  I'm pretty sure every Veyron/Chiron built is already sold before construction begins. They only make a tiny number of them and collectors snap them right up.
- tomatotomato37 8y ago
  Probably both one and infinite. Hypercars usually run on +100% margins in an attempt to cover their absurd R&D, and this is the halo model of the hypercar, which usually run at even higher margins, so a +$300k gross off each model sold will not be unusual. Even then these types of cars never make back their investment costs, as they serve more as advertisements of their parent company more so than actual products.
  - gsnedders 8y ago
    With regards to Bugatti: “On [the Chiron] project, we get back in the black,” Bugatti’s Head of Production Christophe Piochon told me. The development of the Veyron’s complex systems over its lifetime, which laid the solid engineering foundation for the Chiron, resulted in $1.62 billion in investment costs. “By the end of the Chiron’s run, we’ll be profitable,” Piochon promised. The Veyron somewhat infamously was a net loss for Volkswagen, despite its massive price. But ultimately its role was to be a halo car for the entire Volkswagen Group, and as such profit on the car itself wasn't such a concern.
- barkingcat 8y ago
  Like the other poster says - this doesn't really sell any cars because they are spoken for as soon as the plans to build one are revealed (ie Bugatti often sells through their entire planned-to-build cars years or even decades before the car is actually built) Often luxury car companies will refuse to build any more because each additional car built reduces the value of all existing cars. So the answer is 0. This marketing doesn't need to sell any cars to justify the cost.
  - arrrg 8y ago
    That’s a too simplistic approach. Bugatti wants to be able to sell cars at the price point in the future and any marketing and PR they do certainly has to be geared towards that, not selling additonal cars. Also, I think this is about Lego, not Bugatti (but I’m not excluding the possibility that it’s mutually beneficial).
  - gsnedders 8y ago
    AFAIK, the Chiron production run is only about 60% sold last I heard.
    - chx 8y ago
      It's the Divo that is sold out but that's an even more limited run.
  - pilsetnieks 8y ago
    The real question is how many Lego versions of the car does this have to sell to pay off.
wpietri 8y ago
Even at that price, it'd be a deal; the real car costs $2,998,000. [1] And I expect the Lego version would be be safer, too; any car with a top speed of 261 mph (420 kph) seems inordinately likely to end up wrapped around a freeway lamppost. [1] https://www.motortrend.com/news/2018-bugatti-chiron-review/ https://www.motortrend.com/news/2018-bugatti-chiron-review/
- aidenn0 8y ago
  I think the top speed of a car is a very weak factor in its likelyhood of being wrapped around a lamppost, as I suspect most people in the US have never driven their car at its top speed. As a note, I have driven a car at its top speed once. I had a mid 90s Geo Metro with the I3 engine in a 70MPH zone and it had a top speed of about 72 on level ground.
  - rapfaria 8y ago
    I assume that it's not only top speed, but high speed as well. Must be tough to control something at 200mph, but not as much at 70mph
    - chx 8y ago
      Even at just 200 km/h (~125 mph) you begin to perceive the road narrowing. It's weird.
    - mikestew 8y ago
      Must be tough to control something at 200mph, but not as much at 70mph Ever driven a Metro at 70mph? I'll take the Bugatti at 200mph, thanks.
      - jsjohnst 8y ago
        Having driven a Smart car flat out at 96mph (as clocked by a police officer, thankfully got a warning and not a ticket) and having done over 200mph (not in a Bugatti, but in a comparably priced car) on a track, I agree, definitely will take the later for safety.
mrb 8y ago
Plus over 1 000 000 lego technic elements at what I figure an average of ~$0.30 = over ~$300k. So total cost of the car is likely closer to $600k.
- jsjohnst 8y ago
  I think your average is likely very low. Many of the parts are expensive and offset the ones under $0.30 by a large margin.

Crazy budget, just at $20 dollars an hour that is $~260k. Hope it paid off!

standerman 8y ago

How many Bugatti's does this piece of marketing have to sell to justify the cost? I'm guessing not many.

jandrese 8y ago
I'm pretty sure every Veyron/Chiron built is already sold before construction begins. They only make a tiny number of them and collectors snap them right up.
tomatotomato37 8y ago
Probably both one and infinite. Hypercars usually run on +100% margins in an attempt to cover their absurd R&D, and this is the halo model of the hypercar, which usually run at even higher margins, so a +$300k gross off each model sold will not be unusual. Even then these types of cars never make back their investment costs, as they serve more as advertisements of their parent company more so than actual products.
- gsnedders 8y ago
  With regards to Bugatti: “On [the Chiron] project, we get back in the black,” Bugatti’s Head of Production Christophe Piochon told me. The development of the Veyron’s complex systems over its lifetime, which laid the solid engineering foundation for the Chiron, resulted in $1.62 billion in investment costs. “By the end of the Chiron’s run, we’ll be profitable,” Piochon promised. The Veyron somewhat infamously was a net loss for Volkswagen, despite its massive price. But ultimately its role was to be a halo car for the entire Volkswagen Group, and as such profit on the car itself wasn't such a concern.
barkingcat 8y ago
Like the other poster says - this doesn't really sell any cars because they are spoken for as soon as the plans to build one are revealed (ie Bugatti often sells through their entire planned-to-build cars years or even decades before the car is actually built) Often luxury car companies will refuse to build any more because each additional car built reduces the value of all existing cars. So the answer is 0. This marketing doesn't need to sell any cars to justify the cost.
- arrrg 8y ago
  That’s a too simplistic approach. Bugatti wants to be able to sell cars at the price point in the future and any marketing and PR they do certainly has to be geared towards that, not selling additonal cars. Also, I think this is about Lego, not Bugatti (but I’m not excluding the possibility that it’s mutually beneficial).
- gsnedders 8y ago
  AFAIK, the Chiron production run is only about 60% sold last I heard.
  - chx 8y ago
    It's the Divo that is sold out but that's an even more limited run.
- pilsetnieks 8y ago
  The real question is how many Lego versions of the car does this have to sell to pay off.

wpietri 8y ago

Even at that price, it'd be a deal; the real car costs $2,998,000. [1] And I expect the Lego version would be be safer, too; any car with a top speed of 261 mph (420 kph) seems inordinately likely to end up wrapped around a freeway lamppost. [1] https://www.motortrend.com/news/2018-bugatti-chiron-review/ https://www.motortrend.com/news/2018-bugatti-chiron-review/

aidenn0 8y ago
I think the top speed of a car is a very weak factor in its likelyhood of being wrapped around a lamppost, as I suspect most people in the US have never driven their car at its top speed. As a note, I have driven a car at its top speed once. I had a mid 90s Geo Metro with the I3 engine in a 70MPH zone and it had a top speed of about 72 on level ground.
- rapfaria 8y ago
  I assume that it's not only top speed, but high speed as well. Must be tough to control something at 200mph, but not as much at 70mph
  - chx 8y ago
    Even at just 200 km/h (~125 mph) you begin to perceive the road narrowing. It's weird.
  - mikestew 8y ago
    Must be tough to control something at 200mph, but not as much at 70mph Ever driven a Metro at 70mph? I'll take the Bugatti at 200mph, thanks.
    - jsjohnst 8y ago
      Having driven a Smart car flat out at 96mph (as clocked by a police officer, thankfully got a warning and not a ticket) and having done over 200mph (not in a Bugatti, but in a comparably priced car) on a track, I agree, definitely will take the later for safety.

mrb 8y ago

Plus over 1 000 000 lego technic elements at what I figure an average of ~$0.30 = over ~$300k. So total cost of the car is likely closer to $600k.

jsjohnst 8y ago
I think your average is likely very low. Many of the parts are expensive and offset the ones under $0.30 by a large margin.