There are a subset of people who are just loud. And they like everyone to know. Malcolm Gladwell called them 'mavens'. These are the type of people that when

There are a subset of people who are just loud. And they like everyone to know. Malcolm Gladwell called them 'mavens'. These are the type of people that when they try a new cool restaurant, want to tell EVERYONE about it. Never piss these people off. They are insanely helpful in getting early traction for your business. But piss them off, and they feel personally offended and make it their personal mission to 'get back at you'. I can't find the thread right now, but there was a guy on reddit who made a post like this. His insurance company screwed him out of a few bucks. He then told the agent he'd tell all his friends to leave their company. The agent laughed it off. This guy went on a vendatta against the company emailed all his friends (A LOT) and ended up costing this company a few hundred thousand dollars a year (at least) in lost revenue. He could have made it worse by naming the company in his thread on reddit, but I guess he called a truce at that point. Find these mavens in your business and treat them well. Even if they're "pathological"