>>Meanwhile, somewhere upstairs in the boardroom, people in grey suits are patting themselves on the back as operating costs have fallen, profits are up, and in

>>Meanwhile, somewhere upstairs in the boardroom, people in grey suits are patting themselves on the back as operating costs have fallen, profits are up, and incidents are down. That's the key to win in this game. You define the rules, and the conditions that qualify as success. Once you've done that you make the remainder of the story opaque. One more thing is to talk in vague terms of percentages and averages. Most people won't understand a word of what you are saying and will still look a good story.