The idea is to manage your company so that you generate profits at 2000 customers. At that point you have several options: - Be happy with cash piling up in th

The idea is to manage your company so that you generate profits at 2000 customers. At that point you have several options: - Be happy with cash piling up in the bank, and redistribute it to employee/investors/founders. - Lower the churn. - Increase your ARPU. - Use the profits to create anew product/offering that generates new growth.