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Part of this is also due to the fact that the analytics business is so multi-faceted and had many valuable niches. That fact, combined with the increasing volum

Part of this is also due to the fact that the analytics business is so multi-faceted and had many valuable niches. That fact, combined with the increasing volume and variety of data people need to understand, makes the industry even more viable as time goes by.

benologist 16y ago
Absolutely, I'm doing it for games and with quite some success. But I think there's more to it than just that analytics is a particularly versatile industry, most of the stuff Google does could be retooled to solve x (or a variation of x) for a different y - and has: redtube, 5mins etc - let alone the also viable same y but better solution. If it's not one of their handful of monolithic and to date unbeatable successes then their presence in a market really doesn't do anything more than validate it.