It depends on whose side you're on. The term is used a lot in Australia at least by successful or wealthy people who feel that they're disliked or that people a

It depends on whose side you're on. The term is used a lot in Australia at least by successful or wealthy people who feel that they're disliked or that people are trying to bring them down just because they're successful, but I think it's a lot more nuanced than that. I think in general the average Australian doesn't care too much if others are successful or rich or whatever, but find it extremely distasteful for somebody to act as if business success or having a lot of money makes them more important than others, or more worthy of honour etc. So in my interpretation, snobby people would be much more prone to copping 'tall poppy syndrome' than a rich but humble person. I assume this is fairly similar in NZ, but perhaps slightly different.