I think the author entirely misses the primary issue due to linguistic and/or cultural context omissions. Generally speaking, when someone is called a nerd or

I think the author entirely misses the primary issue due to linguistic and/or cultural context omissions. Generally speaking, when someone is called a nerd or (insert uncool descriptive modifier), it's not implied that being smart or studious is something people should be embarrassed of. Instead, it's implying the lack of some other social skill, trait or normative behavior (i.e., not participating in sports as a child or general difficulty fitting in). For example, being a genius or reliable hard worker is almost universally admired. Yes, even in the United States. However, if an individual is brilliant yet lacks the social skills to fit in, appears to try too hard relative to the group or makes others feel uncomfortable, their behavior may be seen as idiosyncratic or weird. Individuals that can display their cognitive abilities while inspiring, impressing or leading others are usually admired.