"I once had a client who sold a product by direct mail. His order form broke every rule in the book. But it worked better than any other order form he had ever

"I once had a client who sold a product by direct mail. His order form broke every rule in the book. But it worked better than any other order form he had ever tried." Seems like he A/B tested to perfection :) (takeaway: try some oddball ideas, you might be surprised!)