During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks…We’re able to shape behaviour in a way that’s a win for the

During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks…We’re able to shape behaviour in a way that’s a win for the user. It’s a win for the city. Short-term financially, maybe it’s not a win for us, but strategically long term we think that is exactly where we want to head… We are willing to trade off short-term per-unit economics for long-term higher engagement…I’ve found in my career that engagement over the long term wins wars and sometimes it’s worth it to lose battles in order to win wars.