SM's audience product is good if you are consumer facing, not B2B. The costs are nice, and the revenue model for the people helps avoid garbage data. (SM donate

SM's audience product is good if you are consumer facing, not B2B. The costs are nice, and the revenue model for the people helps avoid garbage data. (SM donates to charity on behalf of the survey taker, rather than paying them directly). In B2B surveys that I run, I end up paying a lot more per complete (for, say, a VP of infrastructure at a company over 1bn) and I still have a high disqual rate and low incidence. SM is a good product, don't get me wrong. The team is great, their support is great. The reasons I outlined above are the _only_ reasons I am moving away from them.