Even though the most recent numbers from Spotify indicate something on the order of 10 million users, I agree that Apple still has larger innate audience. Howev

Even though the most recent numbers from Spotify indicate something on the order of 10 million users, I agree that Apple still has larger innate audience. However, Spotify uses filesharing to further decrease the load on their own servers, which I don't think Lala used. For some fun details on the Spotify model, see http://www.csc.kth.se/~gkreitz/spotify-p2p10/ http://www.csc.kth.se/~gkreitz/spotify-p2p10/