That's a really good question. I grew up in Austin, and while Stubb's isn't bad, I wouldn't consider it a top-tier Texas BBQ sauce. It's popular primarily be

That's a really good question. I grew up in Austin, and while Stubb's isn't bad, I wouldn't consider it a top-tier Texas BBQ sauce. It's popular primarily because it's associated with a popular tourist music venue in Austin. I'm guessing it's a reverse transfer because the significant number of Eastern European immigrants in parts of South/Central Texas.