If google is altering search results based on what (it thinks) you meant, its sufficient up to a limit (if it makes too extreme assumptions, it would likely be

If google is altering search results based on what (it thinks) you meant, its sufficient up to a limit (if it makes too extreme assumptions, it would likely be incorrect, and useless). As for altering the ranking for non-search reasons (paid priority), this is somewhat alievated by google doing it transparently: forcing it to the very top, with a sponsered flag (or whatever it said) If google is altering search results based on what it wants you to mean (ie rigging it: “trump news” translates to “fake news”), and doing so non-transparently then its a completely different form of bias that would render the service useless: you can no longer trust any search, because the service could be feeding you bullshit based on any google employees personal whims. It stops operating as a search engine, and more importantly, its known to be actively working against you. Not with you (real results), not nuetral to you (transparent advertising) but now actively against you (non-transparent non-search-motivated alteration of your query/results). And that last one is not google’s business. At least, it wasn’t, or wasn’t publicly known to be.