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If you're looking for advertisers, all other things being equal, do you go with the advertiser who guarantees your ads will go to those most likely to have inte

If you're looking for advertisers, all other things being equal, do you go with the advertiser who guarantees your ads will go to those most likely to have interest in your product, or do you go with the advertiser that will send your ads to random people? Of course they _can_ serve ads randomly, but they're competing to provide the best value for those buying ads.

codedokode 8y ago
Corporations want cheaper ads; I understand that but I don't understand why I should be tracked. They should develop better ads without violating someone's privacy or anonymity.
- mrep 8y ago
  Companies aren't paying just to show you ads. They are almost always paying for clicks on those ads that lead users to their website. That tracking allows them to build more accurate models on what ads a user will click on and then tailor ads to the user causing increased ad click rates which results in more revenue. And I'm not really concerned about the big companies. I'm concerned about all the news agencies that are barely scraping by with targeted advertising revenue. Remove the targeting and web journalism will get even worse as they have to layoff more people and resort to even more clickbaity news.
  - codedokode 8y ago
    Without tracking the ad won't disappear, just some kinds of it can become more expensive and less effective; that is not a big problem. Companies can still show relevant ads: Google can show ads matching current search query, Youtube can show ads relevant to the video, and so on. Regarding news sites, they have a lot of opportunities to earn money, for example, publish sponsored articles. They can also use subscription model. It is better than have mobile apps that scrap data from your phone, Google Maps that track every your step, and data brokers you never heard of but they have full information about you. We should not sacrifice our privacy only because someone out there cannot make the ends meet. Google won't shut down if you stop it from tracking users' location. People will still search the internet and buy smartphones.

codedokode 8y ago

Corporations want cheaper ads; I understand that but I don't understand why I should be tracked. They should develop better ads without violating someone's privacy or anonymity.

mrep 8y ago
Companies aren't paying just to show you ads. They are almost always paying for clicks on those ads that lead users to their website. That tracking allows them to build more accurate models on what ads a user will click on and then tailor ads to the user causing increased ad click rates which results in more revenue. And I'm not really concerned about the big companies. I'm concerned about all the news agencies that are barely scraping by with targeted advertising revenue. Remove the targeting and web journalism will get even worse as they have to layoff more people and resort to even more clickbaity news.
- codedokode 8y ago
  Without tracking the ad won't disappear, just some kinds of it can become more expensive and less effective; that is not a big problem. Companies can still show relevant ads: Google can show ads matching current search query, Youtube can show ads relevant to the video, and so on. Regarding news sites, they have a lot of opportunities to earn money, for example, publish sponsored articles. They can also use subscription model. It is better than have mobile apps that scrap data from your phone, Google Maps that track every your step, and data brokers you never heard of but they have full information about you. We should not sacrifice our privacy only because someone out there cannot make the ends meet. Google won't shut down if you stop it from tracking users' location. People will still search the internet and buy smartphones.