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So how does Google actually get slots on the TV networks to air my ad? Are they essentially buying LOTS of advertising slots from ABC/NBC/CBS etc?
by aneesh 18y ago
So how does Google actually get slots on the TV networks to air my ad? Are they essentially buying LOTS of advertising slots from ABC/NBC/CBS etc?
- osipov 18y agowith GOOG's market cap, they could just buy a network outright :)
- mikeryan 18y agoFor every hour of programming the local cable network gets to replace the network programmed ad with a particular number of their own ads. This is how you get localized TV ads in your basic cable. Presumably Google is reselling these spots. In fact from a TechCrunch article it appears they are only doing it for the DISH network currently. The Major cable operators are developing their own unified platform for doing this across multiple cable operators. (its called the Canoe Project - as in all the operators paddling in the same direction). I doubt Google will have much luck breaking into the terrestial cable market like this. Google could work with some agencies in also purchasing spots on a national level and reselling those but they would lose any targeting capabilities.