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Ask HN: What startup has the largest sign-up button?
The increasing proliferation of A/B-testing have the effect of inflating sign up buttons all over the web. The effect comes from the fact that A/B-testing will show that almost no matter how large you make the sign-up button, you can squeeze out a few extra per mille in conversion rate by making it even bigger.
An example of a website with a quite large sign-up button is http://www.teambox.com. Let's start a round of one-uppance: who can find the largest sign-up button around? Not counting spoofs and goofs.
- forsgren 16y agoBiggest one I've seen so far: http://baramail.com.au/ http://baramail.com.au/ (the giant "sign up now for a free account" button at the bottom of the page) Bonus: http://www.betterblogger.net/ http://www.betterblogger.net/
- martinkallstrom 16y agoVery cool. Perhaps a relevant question for the ones of you that have done actual A/B-runs: Is it your experience that a larger or more prominent button "always" increases conversion rate? Is there any counter examples?
- desigooner 16y agowow that baramail site .. is .. slowwwww .. even on an ethernet connection
- benologist 16y agoI'm not sure if they're a startup or not but these guy's have a very big one: http://www.gaiaonline.com/ http://www.gaiaonline.com/
- forsgren 16y agoWow! That is one huge button...
- benologist 16y agoYep. I'm pretty sure it works too - they ran (and probably still do) massive ad campaigns at a scale where they would have to have tested a whole stack of variations.
- seiji 16y agoIt started out as a joke then spiraled out of control. Based on half a dozen other homepage split tests, nothing significantly outperforms the Big Red Button.
- pontuse 16y agoGreat approach to the Sign Up button! The humorous approach itself probably increases the conversion rate.
- seiji 16y agoDepends on what you mean by conversion. Interesting stats: over 50% of the people who sign up never click the "verify email" link in the welcome message they get. About 90% of the people who sign up are "born dead" meaning they are never seen again after the first few days. It's difficult to inject your site into a person's habits, routine, and life. But once someone is hooked, they stay forever (or until a major life event like moving to college). That site can deal with crappy signup numbers because the site still brings in over one million dollars every month from teenage girls buying "virtual items" for $2.50 to $9.99 each: http://vator.tv/news/2010-07-23-gaia-makes-1m-a-month-in-virtual-good-sales http://vator.tv/news/2010-07-23-gaia-makes-1m-a-month-in-vir...
- fnl 16y agoMy guess after seeing that: big, flashy buttons are a "better" way to lure kids in ... ? (If anybody remembers, kids sites also have the largest amount of trackers, so that would somehow nicely complement that "design strategy".)
- michokest 16y agoI put that button on Teambox, and I can say it was not because of A/B testing at all. I just like clicking on big buttons!
- martinkallstrom 16y agoSo what kind of conversion rate are you seeing from visitors on that page?
- karlgoldfield 16y agoSignups? I cannot disclose actual numbers but after the website redesign we saw an increase in signups by 40%.
- benologist 16y agoIf you classify redesign as "one thing" you become eligible for a "How I increased signups 40% by doing one thing" submissions!
- karlgoldfield 16y agoI actually did A to Z testing from 2x2 pixels all the way to fullscreen button. This button was the size that got the most clicks and also the most girls giving me their phone numbers via IM.