They won't. The ICO in the UK has already said they aren't interested in imposing fines [0]. They would much rather nudge companies into compliance. > "The f

They won't. The ICO in the UK has already said they aren't interested in imposing fines [0]. They would much rather nudge companies into compliance. > "The fine is really a last resort," she told Computing. "Even to get to the fine we have to go through a lengthy investigation that might take several months, then we have to take it though the courts. So fines are not our go-to tool." However. I think with egregious cases like selling data. I am happy that the ICO fined a company for doing that. [1]. [0]: https://www.computing.co.uk/ctg/news/3027593/ico-theres-so-much-misinformation-out-there-on-gdpr https://www.computing.co.uk/ctg/news/3027593/ico-theres-so-m... [1]: https://www.theregister.co.uk/2018/08/09/ico_fines_data_broker_for_dpa_breach_in_labour_campaign/ https://www.theregister.co.uk/2018/08/09/ico_fines_data_brok...