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I'm glad the GDPR actually manages to enforce one of it's lesser talked about principals: data minimasation. What is worrying about this article is that it impl

I'm glad the GDPR actually manages to enforce one of it's lesser talked about principals: data minimasation. What is worrying about this article is that it implies companies are using other, even less consensual ways of tracking users. Or maybe I'm reading too much into it.

Spare_account 8y ago
That was my take on it as well: > In a September 2017 study of 250 US digital marketers by Viant, about 60% of respondents said they will no longer rely on cookies for the majority of their digital marketing within the next two years. The absence of any description about what they will use instead is frustrating.
- nannal 8y ago
  Well if they talked about browser fingerprinting via javascript, someone would take a stab that too
- woud420 8y ago
  Considering you cannot use cookies for mobile traffic, it's understandable that most firms are moving away from it. Fingerprinting and device IDs have been common for a few years and I don't think it will go away any time soon.
  - sleavey 8y ago
    Why can't you use cookies for mobile traffic?
    - woud420 8y ago
      I wasn't clear enough and I apologize. You can use cookies but they will only be within the context of a singular app's browser. For example, suppose that you use two web browsers on your Desktop, Chrome and Firefox. If you visit xyz.com on FF, some cookie information will most likely be stored. However, if at a later time, you visit the domain on Chrome, it will not have access to the same cookie store. This becomes important in the context of third party cookies that want to track you across apps. Hence why cookies are not a reliable method of identification on mobile. Hope this clears it up. :)
- klmr 8y ago
  Which is odd, since GDPR isn’t about cookies. Other means of user tracking fall under GDPR too. (To clarify, it wouldn’t be particularly odd if companies were found to violate GDPR; but the selective move from cookies to other technologies doesn’t change the legal situation.)

Spare_account 8y ago

That was my take on it as well: > In a September 2017 study of 250 US digital marketers by Viant, about 60% of respondents said they will no longer rely on cookies for the majority of their digital marketing within the next two years. The absence of any description about what they will use instead is frustrating.

nannal 8y ago
Well if they talked about browser fingerprinting via javascript, someone would take a stab that too
woud420 8y ago
Considering you cannot use cookies for mobile traffic, it's understandable that most firms are moving away from it. Fingerprinting and device IDs have been common for a few years and I don't think it will go away any time soon.
- sleavey 8y ago
  Why can't you use cookies for mobile traffic?
  - woud420 8y ago
    I wasn't clear enough and I apologize. You can use cookies but they will only be within the context of a singular app's browser. For example, suppose that you use two web browsers on your Desktop, Chrome and Firefox. If you visit xyz.com on FF, some cookie information will most likely be stored. However, if at a later time, you visit the domain on Chrome, it will not have access to the same cookie store. This becomes important in the context of third party cookies that want to track you across apps. Hence why cookies are not a reliable method of identification on mobile. Hope this clears it up. :)
klmr 8y ago
Which is odd, since GDPR isn’t about cookies. Other means of user tracking fall under GDPR too. (To clarify, it wouldn’t be particularly odd if companies were found to violate GDPR; but the selective move from cookies to other technologies doesn’t change the legal situation.)