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I thought the most interesting slide was "Value to Partners" (#7) that listed average Customer Acquisition costs for various companies - ex E-Trade spends $475
by viggity 16y ago
I thought the most interesting slide was "Value to Partners" (#7) that listed average Customer Acquisition costs for various companies - ex E-Trade spends $475 to acquire a single customer. Wow. That is a lot of money.
The slide lists http://www.emetrics.org/articles/acquisition.shtml http://www.emetrics.org/articles/acquisition.shtml as the source, but it is 404'd.
- bl4k 16y agohttp://web.archive.org/web/20070430073433/http://www.emetrics.org/articles/acquisition.shtml http://web.archive.org/web/20070430073433/http://www.emetric... Old data. Also I know that this wasn't the real deck, but there was too much emphasis on patents and I have never seen a valuation/expected return in a deck. Good research because it ended up being right, but I suspect that Mint revenue was a lot more than $4M and they spent a lot more than what this research implies.