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The amount of money you can earn as a contractor depends heavily on your brand. From what I've heard from contractors, their playbook seems to be the following:
by undreren 8y ago
The amount of money you can earn as a contractor depends heavily on your brand. From what I've heard from contractors, their playbook seems to be the following:
1. Work to increase strength of brand to get more leads.
2. When number of leads exceeds capacity, increase prices until number of leads are manageable.
3. Go to step 1.
The hard thing here is of course to increase the strength of your brand. The easiest way to do that is to pidgeonhole yourself into a very narrow area of specialization (SEO, effectively), attend / speak at relevant conferences, write books / articles about it.
- ratsimihah 8y agoThis makes sense. #1 feels like building a product/business, which I've tried many times and the marketing part is ALWAYS hard! I guess iOS, front, and back-end aren't exactly niche, though.
- twunde 8y agoMany times consultants specialize in certain industries. I know one consultant that charges $200+/hour + expenses for basically energy industry data processing and custom reporting. I imagine that there are a ton of people in banking/finance systems that charge that much or more for their knowledge about the regulations and how some of that data should be processed.
- undreren 8y agoThere’s horizontal and vertical specialization. Your “vertical” is your “ideal clients”, and your “horizontal” is your product. Solve an expensive problem for a niche industry and roll in gold.