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Beware that people react very badly to you charging them to 'talk' or 'discuss' things. I remember a senior exec at a telecoms firm that had a high six figure
by srgseg 16y ago
Beware that people react very badly to you charging them to 'talk' or 'discuss' things.
I remember a senior exec at a telecoms firm that had a high six figure budget to spend on a particular type of solution. He was so offended by the idea of paying $250 to attend a workshop that he just ignored that solution provider.
Build the cost of talking/discussing/brainstorming into your overall price and this will no longer be an issue. Consider it part of your sales and marketing budget.
- allwein 16y ago>Build the cost of talking/discussing/brainstorming into your overall price and this will no longer be an issue. Consider it part of your sales and marketing budget. I couldn't agree more. And in fact, this becomes another unique selling point to you and your services. I provide free phone calls up to a reasonable point. If it's going to be a case of a 3-hour marathon conference call, I'll arrange to be onsite, which clients then don't mind paying for. If it's anything up to 45 minutes, I just eat the cost as sales and marketing. I can't tell you how many times this makes an existing client willing to call me up and discuss possibilities for additional work because he knows it won't cost him anything. This lets me get in on the ground floor for new ideas so I can make recommendations and provide guidance.