Every startup founder or CEO believes his or her company is The Best and should hire only The Best, and they write their job ads accordingly. However, almost al

Every startup founder or CEO believes his or her company is The Best and should hire only The Best, and they write their job ads accordingly. However, almost all of them are wrong (statistically, this must be true). Treat listings demanding 10x genius ninjas the same way you treat shampoo commercials that promise a revolutionary transformation of your hair. It's puffery, nothing more. Aim to be competent and responsible as a developer, but don't be afraid to talk yourself up if that's what an employer wants to hear.