I think it's only loyalty of userbase - they're the first mover of privacy conscious search. Any competitor would have to prove credibility in the field, as th

I think it's only loyalty of userbase - they're the first mover of privacy conscious search. Any competitor would have to prove credibility in the field, as they'd be trading on ethics. I use DuckDuckGo exclusively - the only two reasons for me to stop I can see would be some kind of ethics scandal, or the quality of the search dropping dramatically. I'm very happy with it currently.