Adding another anecdotal comment to the pile... My Daughter is 21. Depending on where you read, she's either tail-end Millennial, or early Gen-Z. Her usage of

Adding another anecdotal comment to the pile... My Daughter is 21. Depending on where you read, she's either tail-end Millennial, or early Gen-Z. Her usage of social media is very minimal - She posts rarely on Facebook, never on Instagram or Twitter. She does however have very active Snapchat groups and uses Messenger. Both are simply for conversations with her social group. Are closed chat groups 'social media'? If we were to say yes to this, then SMS texts and IRC and Forums are also social media. I'm not sure where the line gets drawn. As an old fogey in his 40s, I do not use Facebook or Instagram. I post to Twitter when I need to reach out to an organisation or a person, and it's their preferred way for contact. I also delete anything I tweet after a few days. I used to use Facebook heavily, but it just became a pointless waste of time, all people care about on Facebook are the likes and shares, and not the actual content. All social media is based on the emotional feedback loop of 'Share/Post -> Get Likes -> Feel Validated -> Repeat'. 'Likes' create an endorphin hit that many people get addicted to. In this manner it's no different from a class-A drug. Sharing stuff online is fine, but creators of these platforms insist on gameifying it with likes, ThumbsUps, Votes and Shares, and it's this part of the social media eco-system that's toxic.