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Literature is not dead. Google and Facebook are large adtech companies. To dominate their markets means they degrade the value of the written word. As a noble p
by zitterbewegung 8y ago
Literature is not dead. Google and Facebook are large adtech companies. To dominate their markets means they degrade the value of the written word. As a noble persuit classics will still be there but anything reliant on text or picture based advertisement will wither and die.
- kajecounterhack 8y ago1. s/persuit/pursuit/r 2. In re: > To dominate their markets means they degrade the value of the written word. I don't see how you draw that conclusion. Marketing copy is utilitarian. The existence of advertising has nothing to do with literature's value. 3. It's not hard to see the shift in literature's import to our society. There's more media to consume than ever today, and modern storytellers have more ways to convey their ideas than just written literature. If you're going to get gripey about something degrading the written word, ad copy should be at the bottom of your worries and TV / new media is a more likely culprit (...which is kind of the point of the article). All that said there's a good argument to be made that television is one of the greatest storytelling mediums to date, with unprecedented reach and a lot of expressive latitude for artists.