"all for privacy" implies that duckduckgo cares about privacy at an ethical level, which doesn't really seem to be the case. I think it's more likely that they

"all for privacy" implies that duckduckgo cares about privacy at an ethical level, which doesn't really seem to be the case. I think it's more likely that they simply saw private search as a hole in a profitable market and decided to try to fill it. Before founding duckduckgo, CEO Gabriel Weinberg ran Names Database. Names database was a social media site that collected personal information much more aggressively than any modern site that I'm aware of. This information was sold happily by Weinberg for about ten million dollars to classmates.com (a particularly controversial subsidiary of United Online) just two years before founding duckduckgo.