If you want to raise Venture Capital, and are looking for a big exit then it's a problem. If you are hoping to create a lifestyle business (and I mean this in

If you want to raise Venture Capital, and are looking for a big exit then it's a problem. If you are hoping to create a lifestyle business (and I mean this in the best way - I own a lifestyle business!) then it's not a problem at all. As others have mentioned, you can make a great niche business. Furthermore, the skills and experience you gain will be a great platform for expanding into another business. You've created the ideal software for pet shops? Well, expand to fruit stores.