3 ms·
> Do they need a massive hit though? I'd say no, because they aren't dependent on advertising. Taking ads introduces a kind of competitiveness within the selle
by rhizome 8y ago
> Do they need a massive hit though?
I'd say no, because they aren't dependent on advertising. Taking ads introduces a kind of competitiveness within the seller's financial heads. It's an irreversible state change that works for some companies, but -- and I'm no econ -- Netflix might be banking on not needing to do that for as long as they can. We see them dancing with the fire in their menu behavior and intercalary promos[1], so we'll see.
1. https://www.nytimes.com/2018/08/20/business/media/netflix-commercials-videos-ads.html https://www.nytimes.com/2018/08/20/business/media/netflix-co...