DDG has the same business plan as major providers(selling keywords), but they do it in a way that is more respectful of your autonomy. Reasons I use DDG exclus

DDG has the same business plan as major providers(selling keywords), but they do it in a way that is more respectful of your autonomy. Reasons I use DDG exclusively: - I prefer their business plan. Keyword ads still appear on search results page, but I am not psychographically modeled and retargeted after I close the browser session. - It performs fast and I like the visual appearance. - No AMP results. (Google does not give you a way to disable AMP, at all, which surprised me. I do not like AMP because it does not feel right on iOS.) - It integrates Instant Answers and has surprised me with some Stack Overflow/Superuser excerpts. - Mobile search is now geo-aware (again, crucially, in a way that does not build a ad targeting profile on me over time). - The scale of the company is smaller and the CEO seems like a real, reachable person.