Not earth shattering, but I posted this 'coz I've seen a few suggestions that the Gap logo launch + reversal was planned social media genius. Nope. They sincere

Not earth shattering, but I posted this 'coz I've seen a few suggestions that the Gap logo launch + reversal was planned social media genius. Nope. They sincerely launched that new logo as part of something bigger that's been in the works for at least a year.