4 ms·
New Gap logo was not social media theatre, but part of a year-long rebrand.
- thesethings 16y agoNot earth shattering, but I posted this 'coz I've seen a few suggestions that the Gap logo launch + reversal was planned social media genius. Nope. They sincerely launched that new logo as part of something bigger that's been in the works for at least a year.