4 ms·
> DuckDuckGo appears healthy and quite content with making money off of keyword-based ads alone. This makes perfect sense. Show an ad related to what a person
by cabaalis 8y ago
> DuckDuckGo appears healthy and quite content with making money off of keyword-based ads alone.
This makes perfect sense. Show an ad related to what a person is interested in and looking at. When I did adsense stuff a long, long time ago, I seem to remember that Google would request a copy of the page, and then tailor the ads to the content of the page. There was absolutely no interest at all in "Who" was looking at the page. It seems to me there is still a tremendous amount of money that could be made with only that use case.
- wolco 8y agoThose were the days when people didn't mind ads because they reflected the content of the page. When google changed this it was the beginning of the end.
- S4M 8y ago> There was absolutely no interest at all in "Who" was looking at the page. It seems to me there is still a tremendous amount of money that could be made with only that use case. I hope that is true, but I have my doubts. Google must have given some thoughts to that issue and decided to switch their targeting to the "who" for a reason, if the previous model was more profitable they simply would have stuck with it I suppose.