> the underlying idea is that google is not just using pagerank and algorithms to show us the current state of the internet. But rather is adding their own bias

> the underlying idea is that google is not just using pagerank and algorithms to show us the current state of the internet. But rather is adding their own bias to push up / down certain results. One thing I've wondered with stuff like this is why we assume Google is the root cause here. Mind you, I've switched all my products away from Google, so I'm not defending them, BUT; Reddit users frequently take part in manipulating Google search results for the sakes of memes. To put someones picture up on a specific search, for example. Yet other search results we believe to be hand crafted by Google. Now, I think it is more likely that Google is manipulating data here. However, I never see it discussed why we don't think someone else could be manipulating it?