I think the OP's point is that a lot of "legacy" users on Yahoo -- or on Hotmail[1], or on the free email they got from their ISP when they signed up fifteen ye

I think the OP's point is that a lot of "legacy" users on Yahoo -- or on Hotmail[1], or on the free email they got from their ISP when they signed up fifteen years ago -- aren't inclined to move to Gmail unless they're tech-savvy enough to understand the case as to why they should. On the surface, free webmail services seem to be pretty interchangeable. [1]: While Hotmail doesn't technically exist anymore -- it redirects to Outlook.com now -- I know more than one person who got their email account there back when it was Hotmail, still use it, and still refer to it that way. And at least one of those people is someone younger than I am and who's tech-savvy enough to be putting together his own PCs. Anecdata, of course, but I think a good illustration of why services like Yahoo Mail are likely to exist way, way longer than we might think.