This types of products always fail because the more you dumb it down the less control you have and the less like what you want you will get. Thats ignoring the

This types of products always fail because the more you dumb it down the less control you have and the less like what you want you will get. Thats ignoring the performance issues and design flaws non-professionals will make. I've worked on a number of very expensive consulting jobs where my only role was to fix an in house application that Jenny from sales wrote and the company now depends on. I just listened to the short video intro as well as I suspect it will have the target audience(non-programmers) saying "WTF?". Iceberg makes it easy to connect your objects to your forms. Great but will your audience know what an object is? Will they understand why this is useful?