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I can see pretty clearly where the logo design has come from: if you scroll down to the "Stationary"/"LCM Magazine"/"Posters" examples it's clear that they star
by lucideer 8y ago
I can see pretty clearly where the logo design has come from: if you scroll down to the "Stationary"/"LCM Magazine"/"Posters" examples it's clear that they started with print layouts and worked backward to find a logo that would fit within their plans for those print layouts.
The problem is (a) the print layout, while nice, is neither innovative, nor suitable to the brief (it's a carbon copy of every cultural/avant garde/art magazine I've seen recently) and (b) it's very restrictively print-oriented. The iPhone X screens look like lazy afterthoughts.