This is nearly useless. Every point either - focuses too much on twitter specifically (3, 4) - focuses on large startups specifically (1,4) - is a platitude

This is nearly useless. Every point either - focuses too much on twitter specifically (3, 4) - focuses on large startups specifically (1,4) - is a platitude (1 through 5, plus the "Bottom Line" section) - is complete bullshit (5, given how many 3rd party apps Twitter has screwed over). And a couple of asides: - having a "Corporate Social Innovation" department, sounds like something straight out of Orwell. - "if you can't read, you can't tweet" also seems Orwellian, because of course the only purpose of reading is to increase the uptake of the social network flavor of the day.