I think the biggest issue was the response from corporate. They specifically said "this is edgy" and "this is just our sense of humour". As a sales slogan "no

I think the biggest issue was the response from corporate. They specifically said "this is edgy" and "this is just our sense of humour". As a sales slogan "no doesn't necessarily mean no" isn't a joke and certainly wouldn't be played for laughs. Clearly the context was different here.