In my experience, people shopping for solutions will latch onto one that claims to do what they need. They then build a vendor comparison matrix that results i

In my experience, people shopping for solutions will latch onto one that claims to do what they need. They then build a vendor comparison matrix that results in selecting that technology, but makes it look like they considered alternatives. This is because people don't make rational decisions, but instead rationalize decisions. The tack they took here is, IMO, the most efficient. It's an easier effort to publish this article than one exploring other options, and provides a linear path to success for naive readers (rather than introducing the "other options" branching paths).