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Customers will check what options they have. A lot of them want to avoid lock-in. It would be intelligent by Amazon to not ignore the competition (because custo
by some_account 8y ago
Customers will check what options they have. A lot of them want to avoid lock-in. It would be intelligent by Amazon to not ignore the competition (because customers won't) and instead talk about the advantages and disadvantages of their tech in relation to what the customer is trying to do.
- citrablue 8y agoIn my experience, people shopping for solutions will latch onto one that claims to do what they need. They then build a vendor comparison matrix that results in selecting that technology, but makes it look like they considered alternatives. This is because people don't make rational decisions, but instead rationalize decisions. The tack they took here is, IMO, the most efficient. It's an easier effort to publish this article than one exploring other options, and provides a linear path to success for naive readers (rather than introducing the "other options" branching paths).