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I don't like the logo, but let's take into account that this is supposed to be a identity system and they are designing a logo that is extremely flexible in ser
by armandososa 8y ago
I don't like the logo, but let's take into account that this is supposed to be a identity system and they are designing a logo that is extremely flexible in service of such system.
The identity in this case will not come just from the logo or the colors or a rigid manual that says what pantone codes to use and how many `x` should be around the logo (where x is the dot of the i or whatever) which everybody will ignore anyway. This identity seems to be designed to be misuse-proof.
We're used to the logo being the centerpiece of an identity system but this "flexible identity" trend has the order of priorities backwards.
- sp332 8y agoI think that it's leading with its weakest aspect, which is the logo with nothing but LIBRARY. It's much more interesting when there is an actual goal, like identifying an event or department and then putting a little Library of Congress logo next to it.