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interesting tidbit from the comments there; this design firm, Pentagram, also did the recent redesign for EFF: https://www.eff.org/deeplinks/2018/07/effs-new-lo
by claytonjy 8y ago
interesting tidbit from the comments there; this design firm, Pentagram, also did the recent redesign for EFF: https://www.eff.org/deeplinks/2018/07/effs-new-logo-member-shirt https://www.eff.org/deeplinks/2018/07/effs-new-logo-member-s...
Looks very similar, and while I strongly dislike the Library of Congress redesign, it almost works for EFF.
- dictum 8y agoThe "fight the power" aesthetic of late-1980s/early 1990s zines feels at home with EFF's history and mission statement. The Library of Congress is the power.
- lainga 8y agoIt is the same logo. Big heavy sans-serif font with the full name of the org stuck in the middle. The only difference is EFF's big EFF letters are stretched and the full title is condensed, while LIBRARY LIBRARY's big LIBRARY is condensed and the full title is normal-width.
- notatoad 8y agoPentagram has done rebrands for many organizations, and they all fit the same theme. Enough so that when an organization hires Pentagram to do a rebrand, they must obviously be looking for a "pentagram logo" like this.