Part of the equal footing in my mind is location. I want things locally, and it isn't just big box stores near me. The closest stores in fact are tiny, and that

Part of the equal footing in my mind is location. I want things locally, and it isn't just big box stores near me. The closest stores in fact are tiny, and that is likely the case for most people that don't live directly beside a Target or Walmart. You are correct in that Amazon breaks things a bit.