Every single item of data can be considered 'original content' (unless you plagiarized it from someone else). All those listings (or objects) represent the info

Every single item of data can be considered 'original content' (unless you plagiarized it from someone else). All those listings (or objects) represent the informational abstract of the actual item you have to sell. This 'original content' is the life blood of Google (and all the other search engines). Google, and Bing to a smaller degree, are trying to organize these bits of 'original content'. The problem that arises is when a big boy (like Amazon, eBay, et al) wants to hijack your search (via paid advertising). The key to making all this work, is to find a business model where every seller (not counting the drop shippers) has an equal footing to sell the wares they have for sale (physical or electronic). Amazon is not an equal opportunity listing agent. They play one seller against another in order to generate as much revenue as possible.