In 1996 I helped startup a branch of a company in Seoul. We had a number of help wanted ads for office staff that got a lukewarm response until we put the phras

In 1996 I helped startup a branch of a company in Seoul. We had a number of help wanted ads for office staff that got a lukewarm response until we put the phrase "married women welcome to apply". Seemingly overnight we got very talented applicants who became the backbone of the office and of the company as we opened more offices in country.