I thought you were saying that business owners would be reluctant to share their data,e.g., for privacy or competitive reasons, versus: 1. The difficulty and e

I thought you were saying that business owners would be reluctant to share their data,e.g., for privacy or competitive reasons, versus: 1. The difficulty and expense associated with calling and converting smaller retailers 2. The amount of effort required by smaller retailers to integrate with your system coupled with the fact that smaller retailers are technologically lazy and don't readily understand the benefits of integrating The "easiest" way might be to replace their inventory systems yourself, for example. This is more-or-less what OpenTable did.