tl;dr a glorified affiliate merchandiser. One tremendous asset papers have left is trust. They should leverage this trust to offer deals on high-quality produc

tl;dr a glorified affiliate merchandiser. One tremendous asset papers have left is trust. They should leverage this trust to offer deals on high-quality products to their readers. If they vet the products to ensure they are high quality, they retain trust. If they retain reader trust, the goods producers benefit from association with the newspaper. Thus, they can offer good deals. Papers already do this, inn a half-assed way. But leveraging their history of goodwill, built up over decades with readers, has to a great way forward for them.