Volumen of data of course increased, but how much of that increase does actually account for "growth" and not just "inefficiency bloat" as a result of cheap har

Volumen of data of course increased, but how much of that increase does actually account for "growth" and not just "inefficiency bloat" as a result of cheap hardware resources? "Website obesity" [0] is a phenomenon where this is especially evident. [0] http://idlewords.com/talks/website_obesity.htm http://idlewords.com/talks/website_obesity.htm