I don'think it would be too hard to sell decentralized, even in general terms. You can buy a tomato in a supermarket, most people do so. Yet a large amount of p

I don'think it would be too hard to sell decentralized, even in general terms. You can buy a tomato in a supermarket, most people do so. Yet a large amount of people buy it from farmers on markets, also a lot grow it themselves. Everybody prefers local, homegrown tomato over supermarket one, always, even if that is cheaper, controlled and easier to get, everyone understands the differences, even while knowing nothing about how to grow a tomato. Such differences would also be increasingly trivial for apps and data we use daily. Customization, inherent in every individual, would also be a powerful driving force. Why letting FB/Google etc at our data requires also less and less explanation.