"Viral marketing has quickly achieved recognition because of a handful of high-profile examples: Marketers demonstrated that on shoestring budgets they could mo

"Viral marketing has quickly achieved recognition because of a handful of high-profile examples: Marketers demonstrated that on shoestring budgets they could motivate millions. They did so by leveraging customer-to-customer communication to increase sales, brand awareness, and market coverage. To date, however, marketers have had difficulty reproducing the success of a handful of viral campaigns, such as 'The Blair Witch Project,' HotMail, and the 'Dancing Baby.'" Viral marketing requires things achieve popularity through word-of-mouth replication, not big-budget marketing. So if my solitaire gets 20 good reviews that get 20 downloads each, and spawns 20 more good reviews, &c., it is virally successful. You might not like that that's how the term is used, but you're about 7 years too late. ( http://www.clickz.com/showPage.html?page=837321 http://www.clickz.com/showPage.html?page=837321 )